They’re here: FeelGounds Derby & Loafer. Discover the new FeelGrounds Dress Collection – elegance without compromise. From the office to dinner dates, enjoy barefoot comfort all the way. The Derby & Loafer combine refined design with the healthy comfort of barefoot shoes.
Month: September 2025
The GoRuck Basic Rucker – Ready When You Are
GoRuck took all the lessons they’ve learned since 2008 about building rucks and pared them down to the essentials to create the Basic Rucker® – and at a super affordable price of $145. Built from 420D Ripstop Robic to be both strong and lightweight, this ruck was made to live by the door, or in…
Company Profile – Altra Running
Last Updated: September 15, 2025 Golden Harper (All-American runner & running store manager), Jeremy Howlett (runner, businessperson), and Brian Beckstead (Ultramarathoner & running store manager) started Altra Running in 2009. Golden had been lobbying the big shoe companies for years to make more natural footwear that didn’t cause people to heel strike and yet nothing…
Company Profile – Xero Shoes
Last Updated: September 14, 2025 Xero Shoes co-Founders Steven Sashen and Lena Phoenix are husband and wife and life-long entrepreneurs. Steven is the visionary and marketer for Xero Shoes. He is a Master’s All-American sprinter (one of the fastest men over the age of 50 in the US) and former All-American gymnast. He was also…
Company Profile – Peluva
Last Updated: September 13, 2025 Peluva Mission Design an attractive, comfortable, and functional shoe from the ground up. The “Barefoot 2.0” project proceeds with uncompromising standards: The Peluva Team Mark Sisson, often hailed as the father of the Primal/Paleo lifestyle, is a true pioneer in health and fitness. A bestselling author and founder of one…
Company Profile: LEMs Shoes
Last Updated: September 12, 2025 LEMs Shoes Redefining Footwear for Natural Movement I first met Andrew for dinner in Cleveland, OH, July 2013 to talk shoes. I happened to be there competing at the National Senior Games representing California. Andrew launched their first model, Primal One, a few years before (September 2011) and I had…
Soar x Altra Mont Blanc Carbon Trail Shoe Review
Authors: Dr. Mark Cucuzzella (NRC) & Nick (Wear Tested Gear Review) This article was originally published on Natural Running Center. Dr. Mark reviewed the SOAR x Altra Mont Blanc Carbon while Nick reviewed the SOAR x Altra trail running apparel. The Altra Mont Blanc Carbon is a standout trail running shoe that blends innovative design with practical functionality,…
Stay Hydrated Smarter: New 2025 Study Shows Liquid I.V. Outperforms Water
A 2025 clinical study reveals that Liquid I.V.’s Hydration Multiplier and Sugar-Free formula significantly outperform plain water in boosting hydration, reducing urine loss, and improving fluid retention. Perfect for athletes, travelers, and anyone on the go. Introduction Hydration is more than just drinking water. In May 2025, researchers from the University of Memphis published a…