ZEMgear founder, Christina Bracken shares her 20-year footwear industry experience and passion for design and development as she brings her new collection of shoes “Engineered for WOW” to life through a Kickstarter campaign today, April 15, 2014. Crowd funding is the fast growing “out-of-the-box” approach to brand marketing and pre-production financing.
For a “successful” campaign, ZEMgear needs to raise $53,000 of preorders in 30 days. If they reaches that goal, the project is funded. “Backers” (you) will be charged at the end of the 30 days. Kickstarter has an All or Nothing approach. If the campaign does not make it, ZEMgear gets nothing and no one gets charged. But with your support the NEXT GENERATION of ZEM’s will be born and a few months later, you’ll get your very own pair of ZEMs or the reward you have pledged.