Amazon‘s 20th holiday season brought record growth to the company’s fast, free shipping program Amazon Prime – more than 10 million new members worldwide tried Prime for the first time. Amazon customers also benefited from low prices this season, including more than 25,000 Lightning Deals.

The Lifestraw Personal Water Filter emerged as the best selling outdoor product on this holiday season. customers purchased enough Lifestraws to sustain more than 115,000 thirsty campers for a year.

Lifestraw-Personal-Water-Filter Holiday Top Sellers

Sporting Goods

  • SKLZ Pro Mini Hoop
  • SKLZ Pro Mini Hoop XL
  • Spalding NBA Street Basketball
  • Wilson NFL MVP Football


Outdoor Recreation


Men’s Apparel

  • Duofold Men’s Thermal Mid Weight Wicking Bottom
  • Columbia Men’s Steens Mountain Full Zip 2.0 Fleece Jacket
  • Levi’s Men’s 501 Original Fit Jean


Women’s Apparel

  • Columbia Women’s Benton Springs Full-Zip Fleece Jacket
  • Playtex Women’s 18-Hour Original Comfort-Strap Bra
  • Hue Women’s Ultra Leggings with Wide Waistband


Men’s Shoes


Women’s Shoes


Full press release here.