Amazon‘s 20th holiday season brought record growth to the company’s fast, free shipping program Amazon Prime – more than 10 million new members worldwide tried Prime for the first time. Amazon customers also benefited from low prices this season, including more than 25,000 Lightning Deals.

The Lifestraw Personal Water Filter emerged as the best selling outdoor product on Amazon.com this holiday season. Amazon.com customers purchased enough Lifestraws to sustain more than 115,000 thirsty campers for a year.

Lifestraw-Personal-Water-Filter

Amazon.com Holiday Top Sellers

Sporting Goods

  • SKLZ Pro Mini Hoop
  • SKLZ Pro Mini Hoop XL
  • Spalding NBA Street Basketball
  • Wilson NFL MVP Football

SKLZ-Pro-Mini-Hoop

Outdoor Recreation

Zippo-A-Frame-Hand-Warmer

Men’s Apparel

  • Duofold Men’s Thermal Mid Weight Wicking Bottom
  • Columbia Men’s Steens Mountain Full Zip 2.0 Fleece Jacket
  • Levi’s Men’s 501 Original Fit Jean

Duofold-Thermal-Mid-Weight-Wicking-Bottom

Women’s Apparel

  • Columbia Women’s Benton Springs Full-Zip Fleece Jacket
  • Playtex Women’s 18-Hour Original Comfort-Strap Bra
  • Hue Women’s Ultra Leggings with Wide Waistband

Columbia-Benton-Springs-Full-Zip-Fleece-Jacket

Men’s Shoes

Clarks-Bushacre-2-Desert-Boots

Women’s Shoes

Dr-Martens-1460-Originals-Eight-Eye-Lace-Up

Full Amazon.com press release here.