In 1994, seven CEOs from the nation’s largest tobacco companies declared under oath before a Congressional hearing on Capitol Hill that “nicotine is not addictive.” Their testimony was a brazenly defiant refusal to acknowledge the legitimacy of several decades of research that proved cigarettes and nicotine were health hazards. Now imagine that in a parallel universe it had been seven CEOs from the nation’s largest footwear companies all making the following declaration before that same Congressional Subcommittee on Health and the Environment: “Over-supported running shoes do not cause foot or leg injuries.” Even though a number of published footwear studies already indicated that this was the actual case, the running shoe CEOs were in lock step agreement that it was not.


Read full article by by Dr. Phil Maffetone on Zero Drop.